I’m supposed to be having a day off. Fat chance. You might have noticed a story put out by our cousins at the IAB that claims online advertising has now overtaken TV to become the ‘biggest single advertising medium in the UK’ (by spend). We find the IAB’s story odd because the internet is not a single...
Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a fine example of TV and interactive media cuddling...
For the last year I have been working on a fascinating project. Truly creating a brand from scratch and watching it go to market. On Monday the first make up kits by You Tube sensation Lauren Luke went on sale on the site bylaurenluke.com . The brand was created by Anomaly and the site by Dare. I know...
It's been a while since i posted here, been busy in NY helping Dare set up and all that jazz. Anyway, there is an interestng debate going on over these parts about whether digital creativity is up to scratch or not. Randy Rothenberg , president of the IAB no less, has weighed in saying he thinks...
