Cocoa is now at its highest price for 24 years and the premium brands, those that use the most ‘cocoa solid’ content, will inevitably have to pass those raw material costs on to the consumer first. This swings things favourably for Cadbury’s and Nestlé, as they tend to use less cocoa solid in mass-produced...
Campaign suggests that, despite TNS figures showing Galaxy significantly outstripping sales of Dairy Milk we should applaud the Gorilla ad because, if nothing else, it has performed a service to the advertising industry. I'm sure Cadbury's are delighted. Even Private Eye pointed out that while...
