Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing world, are implicated in the scandal. Poor T Mobile customers have been 'cold-called' (a...
Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers for not using goneaway suppression. Both cases represent a certain naivety on the part of both organisations...
All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology. Is this a good thing? For me, the jury is still out. The first mailshot I organised, circa 1985, involved...
Since the kerfuffle about the mobile telephone directory, list broking is in the news. In the Daily Mail, the term is used with obvious distaste, as if the lists of numbers supplied to the company launching the directory were somehow unclean. The tone suggests dodgy deals done in shady corners, with...
Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics, poor targeting...you name it, and someone calling...
Quite a hullabaloo about our Postal Service, isn't there? Mandy wants to sell bits off to fund a huge pension gap, and maintain current service levels, and the Tories support him...unlike a sizeable number of Labour MoP! But why isn't anyone asking (and then answering) the important questions...
I'm increasingly concerned about privacy, it seems technology has advanced to the point where it's all too easy to breach fundamental rights of personal confidentiality. Since my last blog post I've been working with a number of clients and partners that want to look further into behavioral...
I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad kids in a secure environment, when it would cost little...
Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I do not own an iPod. And I was quite happy letting...
Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still de-duping by hand! Others - now sit down, because...
