Male grooming brand, Bulldog, is biting back. Their 100% masculine products provide an answer to those stripped down ‘for men’ versions of female brands. Bulldog’s affordable range also aims to provide men with a new, natural and pioneering alternative to the chemically over-laden grooming sector. Packaged...
Pack away your Breitling, your Vuitton bag and your Mont Blanc pen. There’s new research out, published by McKinsey, that reveals a decline in Japanese consumers’ seemingly insatiable appetite for luxury goods. The over-55s are the group most likely to prefer luxury experiences to luxury goods, with...
Wired magazine examines a trend within the marketplace that they refer to as the “Good Enough Revolution”. It’s a change in people’s priorities. Ease of use, availability and price are starting to matter more than quality and high-end functionality. As with all paradigm shifts, this one is uniquely suited...
As the recession continues to bite it’s clear that consumers’ trust in brands has been badly shaken. This consumer faith crisis, triggered by loss of confidence in the financial sector, has strengthened distrust in brands across other sectors like energy supply where brands are perceived to be passing...
Think like Japan-based Tohoku Kankyo, who’ve created Samu, a 30lb robotic pet poop composter (which also resembles a dog). The pet poop bin can turn up to 1,000g of pet waste per day into compost. The Great Recession is prompting people to be more resourceful, so items such as composters are gaining...
Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy. Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds , I have noticed a worrying vacuum...
Think like Cardsofchange , a place where the glass is always half-full, and where all the bad news of the day takes a back seat to stories of individual success. Their mission is simple: collect business cards and ‘positive change’ stories from people who’ve recently been laid off, and connect them with...
Take some inspiration from 26-year-old Alex Light who after losing his job in Dubai real estate, set up Bad Times Bootcamp to help unemployed people get fit and get to know each other. A qualified personal trainer, Light set up his free fitness classes to help others stay active and stay positive. The...
Think like the US beef industry who’re rolling out new cuts in response to people’s desire these days to make more of their own dinners, and seek out relatively cost-effective ways to enjoy a good steak. The beef industry spent five years and $1.5 million studying the chuck roll, the area under the shoulder...
Take a leaf out of Veggie Trader’s book. In the US, frugal consumers who’ve been busying themselves growing their own produce can now make a bit of cash on the side. Veggie Trader’s new website provides green-fingered individuals and locavores with an online network where they can buy, sell or trade...
