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GRRRooming for ‘real’ men

Male grooming brand, Bulldog, is biting back. Their 100% masculine products provide an answer to those stripped down ‘for men’ versions of female brands. Bulldog’s affordable range also aims to provide men with a new, natural and pioneering alternative to the chemically over-laden grooming sector. Packaged...
Posted to Daily Poke (Weblog) by Greg Taylor on 03 Nov 2009

How can your brand reflect these serious times?

Think like Greek cosmetic brand, Korres, who are bang-on-trend with their new brand aesthetic. More and more brands are adapting their packaging design to the new ‘rough luxe’ environment, reducing sparkle in favour of a more austere, serious aesthetic. Here Korres’ products are starkly labelled with...
Posted to Daily Poke (Weblog) by Greg Taylor on 27 Feb 2009

How can you provide the antidote to today’s ‘anxiety’ megatrend?

Think like Icelandic cosmetic brand, Skyn . Their product, Antidote, is a lightweight hydrating lotion for chronically stressed skin. It goes on with a cooling burst to decongest, detoxify and stabilize, returning skin to its natural fresh and healthy state. With daily use, skin is fortified and protected...
Posted to Daily Poke (Weblog) by Greg Taylor on 05 Feb 2009

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