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How can you do the ‘right thing’ and build brand loyalty?

Think like restaurateur Peter Ilic of Little Bay restaurant in London’s Farringdon. He’s come up with a radica l way of keeping his eatery afloat durin g the credit crunch: for February only, he’s doing away with bills and inviting customers to ‘pay what you think it’s worth’. “ It just seemed the right...
Posted to Daily Poke (Weblog) by Greg Taylor on 09 Feb 2009

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