Advertisers have always played with consumer emotions. Usually with campaigns to promote positive brand and product associations, e.g. detergents that fight grease while leaving hands soft, or SUVs that help us escape the 9–5 while still being kind to the trees. Nowadays, given the dire state of the...
It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything in between. Having studied most, ignored some...
If you, like me, are one of the many recent redundant casualties of the advertising industry downturn, you may be finding yourself running out of things to do to find work. Although there is never an end to the amount of spec work you can produce or the number of times you can hassle your recruitment...
According to the latest figures by The World Sponsorship Monitor (TWSM) Annual Review for 2008, produced by Sports Marketing Surveys, sponsorship deal volume of new deals recorded a 17% increase on 2007 deal flows, from 1,196 to 1,446. These results reflect reported sponsorship deals with a minimum value...
