Over the last few years, it seems like every unimaginative company has wanted a bit of whimsicality to its communications, to be ‘a bit like Innocent’. Can the rest of the industry now move on from whimsicality, and leave Innocent to it? When I started as a copywriter in the early 90s, every unimaginative...
I feel like a criminal doing this, but will do it all the same. Below is a link to an article on my blog that is important not for me, but for one of us, a hugely talented copywriter who is facing a challenge that few of us in our warm, cosseted offices would imagine. Please read and react. My sincere...
I received a mailing from Volvo yesterday. The envelope promised "Every new Volvo glovebox comes with one important extra". Open up and I discovered a blank Visitors Booklet (sic), the concept being (I guess) that friends and family will be so impressed that they will leave notes about the...
Blimey. What would you do if you were a bank now? Apparently according to a recent poll in the Guardian (21.10.08) bankers are officially the most hated and loathed creatures on the planet now with the public blaming them more than anyone for wrecking the economy. Of course, anyone who has been as keen...
