There are two "summits" going on this week in London that you should consider attending... The eMetrics Marketing Optimisation Summit will be kicking off from 20-21st in Russell Square. If you enjoyed my posts from San Francisco then you'll know I've been totally absorbed by this way...
Bit OTT I grant you, but these analytics fanatics I’m listening to over here in SFO are pretty passionate about what they do..... The premise behind segmentation with web analytics is around grouping customers based on their behaviour. Once you understand why they behave the way they do you can...
eBay presented today at eMetrics on Improving Customer Experience – Some great content if a little poorly delivered... In 1996 they had 41k users. Today their marketplace has grown to 276m sellers and buys worldwide. They have over one billion photos on their site, generate $2039 of sales per second...
Rufus Evison , the new digital guy at dunnhumby spoke today at the eMetrics Summit in San Francisco on Deep Data Diving – Bringing Online & Offline Inline. In the 45 minute slot he outlined a digital approach to analytics but with some offline examples, really making the audience think about...
This'll be the second bank holiday this year I've missed through my dedication to the digital marketing industry.... One of the things that baffles me about Microsoft is the lack of holiday my US counterparts get. Ten or so days a year as official "vacation" is their lot, although they...
In NMA last week, Charlie Symmons from Accenture made a great point about the need to introduce more analysis and get better AT analytics, in order for agencies to keep achieving great results for their clients in an increasingly more digitised advertising environment. Last week I went to Paris for Imagine...
Analytics, click fraud and working the booth... Allan Dick’s party last night at Hakone Gardens left most of us a little hazy this morning, so how better to clear away the cobwebs but with a 90 minute session on web analytics?!... Actually it was pretty good, especially Matt Bailey from Site logic...
