Fascinating series of videos to watch from the Economist Groups Fifth China Branding Roundtable in Beijing this week, which has produced a series of eight rules that make essential viewing for anyone thinking about the Chinese market. The Economist gathered more than 150 marketing executives and Landor...
No other country is experiencing such a boom in internet users as China. And few countries share China’s strict censorship rules. So can China and the internet ever truly function side by side, or is it a partnership that is doomed to controversy and, ultimately, failure? Partly due to the sheer size...
Are there any brands taking a principled stand over the Chinese Olympics? Not that I have noticed. Steven Spielberg has just withdrawn from his role as an artistic adviser to the Olympic Games in Beijing over Darfur, but Sudan is only part of the problem with China, which is after all a brutal totalitarian...
