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Chelsea FC to sign Cristiano Ronaldo

…is one of many headlines you almost certainly won’t be reading on Chelsea’s official Twitter profile which launched yesterday. The club has been active in recent years in bringing breaking news to its fan base ahead of the mass media and has done so through its Chelsea TV. It's early days I know...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 03 Apr 2009

Brands understand the passion of international sport. Daily Telegraph readers it seems do not.

Brands are drawn to sports for the same reasons the fans are. It’s about elite performance, it’s about the competition, it’s about the drama and above all it’s about the passion. And where international sports are involved its about national pride. National pride doesn’t mean being right-wing or racist...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 20 Mar 2009

What is Luiz Filipe Scolari's football IQ?

Watching Chelsea labour brainlessly to a home draw against Hull City on Saturday it dawned on quite a few of us in attendance that perhaps Luiz Felipe Scolari doesn’t know what he’s doing – and some decided to let him know as much. So the timing of Electronic Arts' announcement that the affable Brazilian...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 09 Feb 2009

Abramovich, Pavlychenko and Arshavin are all crooks - or at least that's what these New York City detectives seem to think

Do those American TV drama writers know something we don’t? It would appear fans of London clubs Chelsea, Tottenham and Arsenal should be concerned about the activities of their Russians – Roman Abramovich, Roman Pavlychenko and Andrei Arshavin. http://www.youtube.com/watch?v=Q4oVU2zy1QQ Unfortunately...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 04 Feb 2009

It's not just the players that need to show respect

The FA's ‘Respect' campaign, which discourages footballers from arguing back to the referee, is doomed to failure so long as the man in charge of the country's biggest club fails to control his players. The ‘Respect' campaign is a great idea. Unless a player is superhumanly dim, they...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 22 Sep 2008

Are Chelsea counting their chickens?

Player shirt sales are an incredibly important source of revenue for football clubs - so much so that it has been argued Real Madrid only bought David Beckham for his commercial value. The England footballer accounted for around half of the club's shirt sales during his time there. But before you...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 28 Aug 2008

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