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Chelsea FC to sign Cristiano Ronaldo

…is one of many headlines you almost certainly won’t be reading on Chelsea’s official Twitter profile which launched yesterday. The club has been active in recent years in bringing breaking news to its fan base ahead of the mass media and has done so through its Chelsea TV. It's early days I know...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 03 Apr 2009

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