We're helping launch 4mations.tv - Channel 4's new website venture billed as "the centre of your animated universe". As I'd mentioned previously on my blog, I had planned to run a kind of "diary of a social media campaign launch" - to let the world get a view of what it's...
Over the next few months, our team will be helping launch Channel 4's new animation site 4mations.tv . The strategy behind the campaign launch is based around viral / social media marketing, so as this is a blog about viral marketing I thought I'd write an ongoing commentary about our work -...
