In the truth is stranger than fiction dept, French satirical investigative journalism weekly “ Le Canard Enchaîné ,“ has outed holier-than-thou French president, Nicolas Sarkozy for violating copyright laws. In a stunning display of hypocrisy, the presidential department of audiovisual services produced...
A while ago I questioned where all of the celebrities were in online advertising, the question still stands – where are they? Using celebrities is a number one tool in your marketing tool box for brand endorsement and attracting attention. If print, outdoor, radio and TV gets Cheryl Cole , why can’t...
I was a bit gob smacked to read that Tony Blair is likely to be the next head of the European Union… A job that The Times says, no one wants him for. Which means he’ll probably get it. Over here in America, they love him. That’s why Bush gave him the Presidential Medal of Freedom, rather than JK Rowling...
Everyone over here is shocked that the International Olympic Committee had the unmitigated cheek to award the 2016 Olympics to Rio, rather than Chicago. Rubbing salt in the wound by eliminating Chicago in the very first round of voting. Wankers! But, I’ll make you a bet right now that most Chicagoans...
With the news today in the US that the latest Burger King gross out campaign from the frat boys in Boulder is once again relying on the use of celebrities to push stuff that will probably kill you, only serves to make me once again wonder if this stuff really works. The new Burger King effort has has...
I’ve noticed that I generally start a blog post apologising for the many celebrity references, and not talking overtly about advertising, but I guess brands can actually learn a lot from the rich and famous, who are of course brands in themselves, and digitally some of the most forward-thinking there...
OK so i've started a new job with a company...and one of our tasks is to find new clients who are looking to use celebrities in any up and coming ad campaigns! I don't know where to start!!! Has anyone got any suggestions?!??!
So, here I am in the USA on the fourth of July. And even though I’ve lived here for a great many years, for a long, long time, I saw no need to become a citizen. I finally gave in five years ago and became a US national… For two reasons. First, my wife discovered that if I kicked the bucket, my estate...
Anyone old enough remembers where they were when they heard that Kennedy was assassinated. In 1977 I was in a coach car park when people shouted – literally wailed – over the death of Elvis Presley. I remember the assassination of Lennon, Kurt Cobain’s ‘official’ gunshot wound to the head and the loss...
The amounts of money paid in the US for sports sponsorship, is pretty crazy. Until you look at the money being splashed around in the UK for the privilege of putting your logo on a football teams strip. The news that Liverpool want Carlsberg to cough up the same amount of money – Eighty million quid...
