I'm just putting the finishing touches to a feature on the Carbon Trust's Carbon Reduction Label. For the piece I spoke to commentators with some concerns about consumers' understanding of carbon emissions as a metric. However a few events in the last week or so could change this. Today a...
Marketing is entering the final stages of its carbon footprinting exercise. Readers of the magazine and this blog may remember that last month we revealed that Marketing is having its carbon emissions certified to enable us to carry the Carbon Trust's Carbon Reduction Label. Yesterday I attended...
It’s great to be able to finally share the news that Marketing is close to attaining the Carbon Trust’s Carbon Reduction Label . Hopefully more brands will be encouraged by our move and take the step. For months specialist consultants hired by Marketing’s publishers Haymarket Media Group have been poring...
