It's time for Christmas Charity appeals. I had 2 today. One from Children with Leukaemia, the other from Shelter. The former has sent me a book of raffle tickets with a Jaguar X-Type as prize. Very little in there about Leukaemia. In fact, they give as much space to a list of their celebrity friends...
You might have thought that cancer and marketing make uneasy bedfellows. But like or not (and I don't) where there is cancer there is money to be made. The vast pharmas supplying ever more sophisticated chemotherapy drugs, need to make the case for their latest therapy to Healthcare Professionals...
