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Beware the wolf in sheep's clothing – especially when it’s called sustain

If you believe in A4A (Action for Ads) please log on to the website for Sustain. Its apparently a well-intentioned pressure group for better food and farming. But if you were listening to Radio Five Live on Saturday morning you will have heard Sustain spokesman Richard Watts interviewed by Rachel Burdon...
Posted to The Wethey Forecast (Weblog) by David Wethey on 30 Apr 2007

Is 70:30 the magic formula for all ads?

In this morning’s times 2 there is a review by Anjana Ahuja of a book called ‘Quirkology: The Curious Science of Everyday Lives’ by Professor Richard Wiseman. Wiseman, who is a social psychologist, writes about lonely hearts ads. His experiments, based on 25-word personal ads, show...
Posted to The Wethey Forecast (Weblog) by David Wethey on 27 Apr 2007

Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic right now, with plenty of activity on the deck...
Posted to The Wethey Forecast (Weblog) by David Wethey on 26 Apr 2007

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