Great line-up for next week's fourth APG Battle of Big Thinking with more than 20 of the biggest thinkers the business. One of the nice things about it is that it has a speedy format that progresses through out the day: three speakers per round, each given 15 minutes, with the audience voting at...
Seriously yes, it's true. After the longest time anyone can imagine (I checked) Haymarket is looking for a new editor for Brand Republic . It isn't anything that I said and honestly it has nothing to do with with this blog post I wrote earlier today about Techcrunch and Twitter, which some people...
Hello. I’m going to treat this initial blog as a soft launch. Because I've been told that all the publicity - the massive war-engine of publicity which Campaign has at its disposal – is to be deployed next week. So this week, we’re not expecting anyone to log on at all. So, please look at this as...
Campaign suggests that, despite TNS figures showing Galaxy significantly outstripping sales of Dairy Milk we should applaud the Gorilla ad because, if nothing else, it has performed a service to the advertising industry. I'm sure Cadbury's are delighted. Even Private Eye pointed out that while...
If you believe in A4A (Action for Ads) please log on to the website for Sustain. Its apparently a well-intentioned pressure group for better food and farming. But if you were listening to Radio Five Live on Saturday morning you will have heard Sustain spokesman Richard Watts interviewed by Rachel Burdon...
In this morning’s times 2 there is a review by Anjana Ahuja of a book called ‘Quirkology: The Curious Science of Everyday Lives’ by Professor Richard Wiseman. Wiseman, who is a social psychologist, writes about lonely hearts ads. His experiments, based on 25-word personal ads, show...
No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic right now, with plenty of activity on the deck...
A month ago I called for the industry to mount a Campaign for Real Marketing to guard against the slide into mediocrity and short-termism. Last week I blogged every day in support of A4A (Action for Ads). Now it’s time to link the two causes. Will all marketing leaders out there who haven’t...
To make Action for Ads (A4A) stick, why doesn’t the industry devise a “freedom warning” for ads in sensitive sectors, where we feel there is an ongoing threat from government, regulators and pressure groups? A4A isn’t just about the freedom of marketers and agencies to tell honest...
I seem to be referring to Action For Ads in every post at the moment. So when we are just talking amongst ourselves I thought it might be OK to call it A4A Now that so many of us have signed the petition, might it be a good idea to have a debate about A4A, and how we can all make it work? It's almost...
