Cocoa is now at its highest price for 24 years and the premium brands, those that use the most ‘cocoa solid’ content, will inevitably have to pass those raw material costs on to the consumer first. This swings things favourably for Cadbury’s and Nestlé, as they tend to use less cocoa solid in mass-produced...
One insight from the Mad Men TV Series was just how ‘competitive’ (read selfish and self-obsessed) the ad men were in 1960. Plus ca change? Chatting over a brisk lunch with an old buddy in Soho, we discussed the fall of Fallon’s Gorilla in face of recent research damning the campaign for failing to grow...
