The recent release of the full Digital Britain report was incredibly important for the IAB in many ways – the fact it acknowledges the role of self-regulation, emerging advertising models and even welcomed our behavioural targeting Good Practice Principles. However, there remain some in the industry...
So we all know Google is tryinig to figure out how to monetize Youtube. Well, while the latest idea to let content creators sell their own ads seems like a good idea, I think Goolge needs to get a little realistic if the rumours are true! Professional content producers, wth ad sales teams & the full...
