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Mobile banners – really?

News arrives that CNET, the Telegraph and Trinity Mirror have signed up to Nokia’s Media Network – so advertisers can add them to the list of sites on which their mobile banners can appear. But, should they bother? Nokia claims that click-through rates average 10% on the network but, having seen mobile...
Posted to Mobile Matters (Weblog) by Philip Buxton on 17 Sep 2008

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