- I just had a call from a brand we've been after for a long time – they're the world's largest operator in a high profile leisure sector. We've been talking with them on and off for the last few months, but things had gone a little quiet. Now, in a recession, new business prospecting...
It is not meant to be a rude question. But with seemingly half the agencies in town either currently leaderless or having recently taken on new top talent, it is timely to ask what roles Chairmen and CEO’s are supposed to fulfil.In my agency days I’d always thought that the CEO was basically...