We're used to seeing job titles like Head of Marketing, Head of HR, Personnel director, Marketing Director, Head of Brand, HR director etc Will we see it become common in major organisations for job titles and board positions like Director of People and Marketing or Global Head of HR and Marketing...
People buy people, so it is important to reveal the human side of your enterprise, as very often the first image people see is the profile photo on your website, blog or social networking site. You need to communicate effectively with your chosen audience, ensuring you are sending the right message about...
For most of us, the opportunity to communicate, to impress and to really sell oneself and services doesn’t come along every day. So when an opportunity does knock it’s difficult to understand why there is such a lack of thought and effort put into so many presentations. An engaging PowerPoint presentation...
This week's NESTA sponsored Reboot Britain conference brought together a mix of government, business, banks, technology, media people from the UK, and visitors from the USA that saw left leaning Labour/Liberal Democrat political views engage and collaborate with conservative Tory representatives...
More and more popular among business gatherings is effort by organizers to create a new approach to the traditional format of bringing an industry together. Instead of trade show display booths filling a venue, and a roster of lectures from industry leaders being the standard highlights, the new business...
Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
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Think like the person behind this great example of single-minded whiteboard focus! This idea of ‘doing one thing well’ is explored thoroughly in Jim Collins’ bestseller, ‘Good to Great’. It’s summed up by the fable of the fox and the hedgehog; "The fox is clever and smart and is constantly trying...
Normal 0 Is your typical day spent like this? · Struggling to find time and mental space for creative work · Priorities swamped by day-to-day tasks · Constant interruptions breaking their creative focus · Overflowing e-mail inboxes · Demanding clients expecting instant responses · Important commitments...
We're space planning for a brand agency and considering ditching the traditional department seating structure (i.e. no areas for client service, creative and strategy) and mixing everyone up. Is this TOO idealistic or will it actually work? How will it impact the management of teams? Has anyone worked...