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A is for Advergame; B is for Banner...

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
Posted to IAB blog (Weblog) by Nick Stringer on 24 Nov 2009

Finland - Its your god given right to have broadband!

Yes, we have Nokia & a hand full of other pretty big tech firms but announced today - that by July 2010, it will be your god given right to have high speed broadband in the comfort of your own home! Yep, we're making having access to broadband a legal right, ensuring that every single one of...
Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 22 Oct 2009

Hotel Internet Access - Why Is It So Terrible?

Now it’s not like me to rant. I’ve spent a lot of time training my brain to see the glass half full. Often I think us Brits love to hone in on the negative instead of seeing the positive glory of the other 95% of whatever it is we're critiquing. But...........! What the hell is going on with hotels...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 09 Oct 2009

A BBC licence fee for a digital age?

The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report . There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content. The Government...
Posted to IAB blog (Weblog) by Nick Stringer on 16 Jun 2009

…And access for all

As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....

Plumbing, poetry, pirates and…people?

Last Friday’s Digital Britain Summit at The British Library was themed as an event to discuss the ‘plumbing’ (ie broadband infrastructure) and ‘poetry’ (ie the content) – this is Lord (Stephen) Carter’s very own analogy. Its importance to the Government was on show for all to witness: four senior government...
Posted to IAB blog (Weblog) by Nick Stringer on 20 Apr 2009

Digital Britain…kindly brought to you by advertising (part 2)

Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy. This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with...
Posted to IAB blog (Weblog) by Nick Stringer on 09 Apr 2009

Digital Britain...kindly brought to you by advertising

Communications and Technology Minister, Stephen Carter, today finally published his eagerly awaited Digital Britain interim report . The ‘talk’ and speculation in the run-up to publication had been about the BBC and public service broadcasting/publishing and ‘broadband for all’. Would the Government...
Posted to IAB blog (Weblog) by Nick Stringer on 29 Jan 2009

Thank you Virgin...next please!

Merry Christmas! And what better Christmas present could there be than super-fast broadband to watch all your favourite festive TV programmes and movies (don't forget Mary Poppins!) as well as browse all that wonderful online content while others in the family enjoy a mince pie and watch the Queen...
Posted to IAB blog (Weblog) by Nick Stringer on 19 Dec 2008

This is the end my Friend…

Of Advertising and Marketing as we know it! The most dramatic and disturbing period in modern media history is clearly present, perhaps actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing and advertising consultants must adapt to a fundamentally...
Posted to Advertising Forum (Forum) by Paul Ashby on 10 Jun 2008

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