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Welcome to Britain Mr T - I doubt you'll want to stay

In the same week that Mr T landed in Britain to flog Snickers bars, Britain welcomed back Guantanamo Bay detainee Binyan Mohamed who arrived after the Foreign Office successfully lobbied the US for his release. At the end of last year British Airways announced that it would offer Mr T, who found fame...
Posted to Jeremy Lee on Media (Weblog) by Jeremy Lee on 24 Feb 2009

Thank goodness BA doesn't select the Lions

If the British & Irish Lions were selected today not a single English player could be sure of his selection. And certainly any English player unable to break into our shambolic national team can probably go ahead and book his summer hols without to much worry of a Lions call up. So it is puzzling...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 11 Dec 2008

Where next for social media as adspend shrinks

Despite social media being the biggest buzz topic this year, 2009 is not going to be easy. Yet another study says the amount of advertising revenue these sites were expected to pull in is going to sink. Emarketer says the social media phenomenon will continue to grow, but not the revenues being generated...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 11 Dec 2008

Future of Social media - (3) BA does social media

Final bit from the Future of Social Media Conference, Chris Davies, digital marketing manager from BA, was good on the challenges that new media marketers can face internally and he did with the world's (sometime) favourite airline. Bit of an update also on its new social media site (MetroTwin.com...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 28 Oct 2008

The easy way to customer relationship management, not.

When you fly on a cheap airline you can expect to be travelling cattle class but that doesn't mean that brands like EasyJet and Ryanair (especially given their profit warnings) can afford to treat customers like cattle. In today's consumer dominated marketplace and credit crunching times, the...
Posted to Arnold on ethical marketing (Weblog) by CHRIS ARNOLD on 29 Jul 2008

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