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Brands benefit from stoytelling and there are great learnings from music in making these stories even more memorable. Power Branding at http://tiny.cc/N1HwM
Posted to Advertising Forum (Forum) by Mark Lightowler on 19 Nov 2009

Eat your chips, or you’ll never get big and fat when you grow up!

Unlike the UK, which has pretty strict guidelines on advertising junk food to kids, If you ever wondered why so many young Americans are spotty, overweight, and just generally a pain in the arse... Listen up... We are to blame. And no, I'm not talking about us as parents (well, maybe to a certain...
Posted to MadScam (Weblog) by George Parker on 17 Nov 2009

More on US Health Care!

One of the comments on my last post implied that people who work in advertising shouldn’t be too fussy when it comes to deciding whether or not they wanted to work on certain kinds of accounts… ‘Cos they pay your wages! This drove to write a comment in reply, which I then decided to turn into a post...
Posted to MadScam (Weblog) by George Parker on 22 Oct 2009

Hooked on Drugs!

For many years Madison Avenue pigged out at the trough of tobacco advertising. Back in the Mad Men days, cigarettes, booze and car accounts paid for many a Westchester mansion, country club fees and the odd boat or two. But with the ever tightening restrictions on tobacco and booze advertising things...
Posted to MadScam (Weblog) by George Parker on 22 Oct 2009

Take your Olympics and shove it!

Everyone over here is shocked that the International Olympic Committee had the unmitigated cheek to award the 2016 Olympics to Rio, rather than Chicago. Rubbing salt in the wound by eliminating Chicago in the very first round of voting. Wankers! But, I’ll make you a bet right now that most Chicagoans...
Posted to MadScam (Weblog) by George Parker on 03 Oct 2009

Is Purefold pure gold for brands or pure confusion?

Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 01 Oct 2009

Storytelling to Build Brands

Is anyone using storytelling to enhance their brand (Product or corporate)? http://newbrandstories.wordpress.com/
Posted to Brand building (Forum) by Mark Lightowler on 26 Sep 2009

Wow… How the mighty have fallen, only to get up, then fall again.

When I first worked on the Dell account, back in San Francisco, in the early eighties, they were severely kicking everyone else's arse. Not only did they offer a superior product for a superior price… They overlaid this great sales model with the kind of service which guaranteed, not just that the...
Posted to MadScam (Weblog) by George Parker on 22 Sep 2009

It’s a smaller world, but is it blander for it? By Rajnish Razdan, Creative Director, TheAgency

Whilst chatting with my cousin in India via Facebook, it struck me how social media sites are helping to merge cultural boundaries. At the expense of sounding like someone who never switches off, this got me thinking about its effects on marketing and creativity. Let’s step back 20 years or so. In the...
Posted to Comment Central (Weblog) by Rajnish Razdan on 18 Sep 2009

Old celebrities never die, they simply appear in bad TV spots!

With the news today in the US that the latest Burger King gross out campaign from the frat boys in Boulder is once again relying on the use of celebrities to push stuff that will probably kill you, only serves to make me once again wonder if this stuff really works. The new Burger King effort has has...
Posted to MadScam (Weblog) by George Parker on 08 Sep 2009

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