We're used to seeing job titles like Head of Marketing, Head of HR, Personnel director, Marketing Director, Head of Brand, HR director etc Will we see it become common in major organisations for job titles and board positions like Director of People and Marketing or Global Head of HR and Marketing...
I've been over in NYC for the last couple of days, and whilst out in Soho spotted an overly enthusiastic girl selling Obama Condoms . Her pitch was pretty tight - buy one for $5 or go for the ultimate triple stimulus package for $10. I went all out for the $10 stimulus deal. Bang! Beyond the amusing...
I work for an online shoe retailer called www.fitnessfootwear.com. "The web's widest choice of sports and outdoor shoes" is our slogan, but what defines us as a brand? This is our biggest question right now. Because we don't know what our customers think of us beyond being a fast, efficient...
In a week when record numbers of teenagers have been biting their nails in anticipation of their A Level results and pundits are predicting that students will leave university with an average debt of £17,500, leading brand and marketing response agency, TheAgency, has been conducting research into effective...
Monday morning we all woke up the news that Kraft Foods had made a £10bn bid for Cadbury, a bid which Cadbury quickly rejected the offer as it ‘ undervalues the company’ . Who says no to a takeover bid with a 31% premium on top of share price ? – A brand which knows it can get a lot more. Cadbury is...
