The trade unions hate them. Investors love them. The German Government refers to them as "heuschrecken" or locusts. T he Economist describes them as a “superior model of capitalism”. They own big brands like Iceland, Kwik Fit and United Biscuits and they may soon get their hands...
Here's the Telegraph's list of the 10 biggest brands owned by private equity funds. Did you know all of these were in the hands of PE? Top 10 private equity-owned firms in UK Last Updated: 1:21am GMT 27/02/2007 Private equity firms beat the Revenue Turnover Operating profit/loss Interest charge...
Next month global agency group WPP will launch an alternative brand valuation league table that will directly challenge Interbrand's calculations. The system has been masterminded by chief research officer Andy Farr and his marketing quant jocks at Millward Brown Optimor (MBO) Last week I reviewed...
Twenty years ago a widening disparity began to appear between the tangible net assets of a company and the actual price that would be paid to buy that company. This created a maelstrom of merger, acquisition and defence as companies scrambled to value their most precious assets - their brands. Interbrand...
