Compare the results of the recent Millward Research on the Net Promoter Scores of some of Britain's biggest banks with their profits and you are in for a shock. All the worst performing banks are reporting the biggest profits. Eh? The reason is BAD PROFITS. Over the last few days we have seen some...
Ryanair might be the most hated airline - but that does not mean they are not a strong brand or that they will not be successful. Well, it's official: Ryanair is the world's most-disliked airline. Online travel guide TripAdvisor recently polled 4000 of its members and the Irish discount carrier...
Why the Ultimate Question and Net Promoter Scores really are what they claim to be. There are two disparate sources of management insight that a marketer can turn to for advice. The first is the proven, academic corpus of business writing that uses rigour and science to guide management thinking. Journals...
Next month global agency group WPP will launch an alternative brand valuation league table that will directly challenge Interbrand's calculations. The system has been masterminded by chief research officer Andy Farr and his marketing quant jocks at Millward Brown Optimor (MBO) Last week I reviewed...
Twenty years ago a widening disparity began to appear between the tangible net assets of a company and the actual price that would be paid to buy that company. This created a maelstrom of merger, acquisition and defence as companies scrambled to value their most precious assets - their brands. Interbrand...
