NixonMcInnes reports on the amusing tale of the Guardian's new travel blog , concluding: You can’t out-smart your readers. If you aren’t being authentic, you will be found out by the crowd. Update: ShinyRed has more . Update 2: Our perspective shifts - Hate mail hell of a gap-year blogger...
The Los Angeles Times has a good article on the issues the rise of companies like PayPerPost , ReviewMe , Loud Launch and SponsoredReviews.com raise.
The Times reports : Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year. Businesses which write fake blog entries or create whole wesbites purporting to be from customers...
Giles Rhys Jones with an interesting piece of news : Research has shown the public regard blogs as the second most reliable source or information after online review sites. This is more than for newspapers, adverts and e-mail marketing. It is therefore no surprise when companies take advantage of this...
The Guardian's gamesblog has the story .
Edelman , the PR company that literally wrote the book on blogs and marketing , have come a cropper , with their involvement in Wal-Marting Across America . Big time . Update: WOMMA has put Edelman's membership on review .
