With Shiny Media going into administration yesterday there is a timely piece in the FT today on blogs . Yes, they're big business in the US (its like the FT just noticed), but here start-ups have struggled to replicate the success of the Huffington Post and Gawker. Is the UK simply too small? We...
Last week Charles Arthur wrote an, as you'd expect much discussed , Guardian piece on the long tail of blogging 'dying.' His rationale was that in the long term, people are turning to more immediate and concise services such as Twitter and Facebook updates to share their thoughts. This is...
On Wired.com, Andrew Exum is wondering all about Iran and the explosive use of social media to organise, agitate and protest in Iran. He's wondering how real it all is? And if it is the technological enabled few rather than the digitally deprived masses. He wrote: "Are we simply finding common...
Think you have a marketing challenge? Consider then the task of marketing lingerie in Saudi Arabia. Not only is it strictest state in the Middle East when it comes to 'morality' laws, you have the odd situation of only men being allowed to sell underwear to women - something that has prompted...
I heard this week of a lingerie e-commerce site who'd boosted conversion by 23% by including articles in their blog. So it turns out the knicker elasticity of demand is directly related to editorial content (sorry). The serious point to be made is that blogs are a brilliant format for engaging your...
One of the best descriptions I’ve read lately on how social media is affecting traditional PR thinking came from Andy Sernovitz, CEO of The Blog Council in the FT last week: “It’s no longer just companies talking to the press and customer service talking to customers. All these other people showed up...
