This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are not prepared for the industry changes prompted by...
Worth of Mouth marketing is set to grab a larger and larger share of marketing budgets (along with consumer PR), and of course much of this will be through digital channels and social media in particluar. With that in mind, it's probably time you started to get your head around it. Luckily, there...
A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana Reeves, a director of brand consultancy Shine Communications...
