Dontcha just hate pseudo profundity? I’ve recently seen (again) the PowerPoint urban myth of the Chinese symbols shown as an answer to the economic conditions the marketing community and indeed the whole community faces. It really doesn’t wash. In fact, check out an incisive critique of this pictogram...
Being proven right isn't always a pleasure. A third consecutive IPA Bellwether wobble. Only a fifth of companies report upward online spend. The signals have been around for a while, though. Pitches that used to take two months are taking five months. More talk about efficiency than effectiveness...
