Fascinating series of videos to watch from the Economist Groups Fifth China Branding Roundtable in Beijing this week, which has produced a series of eight rules that make essential viewing for anyone thinking about the Chinese market. The Economist gathered more than 150 marketing executives and Landor...
Apparently the 12 global sponsors of the Olympics have spent over $6 billion for ads targeted at the Chinese market alone but according to the Wall Street Journal it is the brands using ingenious social network based activity that are showing some real results. Guerilla activity from companies such as...
