Behavioural targeting has been heralded as the light at the end of the tunnel for the likes of Facebook and YouTube who still need to prove their commercial viability. But as that promise unravels, it provides a timely reminder that the principles of off-line marketing do not necessarily apply online...
It appears that the downturn is affecting spending on the web. Some people had believed that on line advertising was going to be recession proof but latest results indicate that this is not the case.. While online spending is still likely to perform better than many other marketing areas, there are indications...
Web tracking service Phorm has been officially blocked from scanning Amazon web pages according to a news story from the BBC . The controversial service being trialed by BT scans keywords on the web pages visited by browsers by analysing data at the ISP, this information is then used to serve adverts...
Often debated, and more often misunderstood, behavioural targeting has been in, and further in the news for months now. Ever since Phorm’s trials with BT were outed as an (unjustified in my opinion) outrage, the dark spectre of privacy and control has lingered heavy over the industry like an annoying...
The FTC has announced new guidelines to cover Behavioral Targeting. Further to my post on ethical self regulation, it seems the FTC has the same idea when it says that it will "evaluate the development of self-regulatory programs and the extent to which they serve the essential goals set out in...
I'm increasingly concerned about privacy, it seems technology has advanced to the point where it's all too easy to breach fundamental rights of personal confidentiality. Since my last blog post I've been working with a number of clients and partners that want to look further into behavioral...
No not a Twitter reference, though TweekDeck seems to be constantly on my screen at the moment. I'm talking about Behavioral Targeting. There have been a number of interesting articles on this over the last few days, but back in September Brand Republic's title Media Week had identified the trend...
Yahoo! and Google have recently announced their promise to let users opt out of cookies online. This comes after the request from the US Committee on Energy and Commerce, last week, that 34 Internet companies, including these two giants, make available more information about the data they collect from...
