The reported acquisition of a 49% minority shareholding in Beattie McGuinness Bungay by publicly listed South Korean marketing group Cheil Communications follows a growing trend, although the eventually intention is clearly to progress towards 100% ownership. Last year WPP bought just under 50% of CHI...
A mate of mine sent me a mail about the new iPint campaign from Carling . If you haven't seen it, iPint is a v.cool iPhone app which basically pours you a virtual pint of Carling. It's one of those great ideas that is naturally viral - with people naturally talking about it + mailing each other...
