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Worst 3 adverts on TV at the moment

1 - Savlon. It's all going fine until they inexplicably say 'which is bad news for people who like to show off their wounds to their friends' and has a boy with fake wounds. Makes no sense is utterly pointless and embarrassing. 2 - BT. Just the sound of 'Do you ever feel like your love...
Posted to Ads (Forum) by Nicola Lucas on 16 Jun 2009

First day on the blog...

As our debut post I felt we should set the tone and context for the forthcoming content of the FRUKT on music blog. My business partner and I sat in Hyde Park with a bottle of cold Rosé more than ten years ago and talked about how despite working for a globally renowned major record label, it didn't...
Posted to FRUKT on Music (Weblog) by JACK HORNER on 30 Mar 2009

02 and Sky suck in call centre hell

The other week I went to call centre hell. In a weird fluke, a telecoms and broadband nexus, I was given reason to contact BT, Sky and 02 all in one week. Seriously it was too much for one person to take. Here's what happened. First my landline phone stopped working (I didn't actually notice...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 25 Nov 2008

Time to bring back the ITN Jobs Totaliser

Anyone else old enough to remember when News at Ten used to end its reports with a run down of company closures and job losses at the end of the forecast? Sandy Gall or Anna Ford would gravely inform the assembled nation of the closure of a steel-works or mass redundancies at a regional manufacturer...
Posted to Jeremy Lee on Media (Weblog) by Jeremy Lee on 13 Nov 2008

A cheaper way to sponsor 2012

Feeling the crunch but want a piece of London 2012 action? Then visit www.benumber1.co.uk The other day while filming a piece for marketingmagazine.co.uk on the London 2012 Olympics a passer by shoved a business card into my hand which offers you the chance to ‘sponsor a British athlete for just £20...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 24 Oct 2008

Re: End of the line for BT family?

Relating BT's services to family life might be the right strategy, but does it need to be executed using the same white, middle class home? It's not like the ads link up to produce a story any more (now the kids have accepted their new Dad). Maybe using different family groups for each story...
Posted to Marketing Forum (Forum) by Richard Hayter on 15 Jul 2008

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