This year’s She Says Golden Stiletto Awards (the second year for the awards honouring women in digital advertising) brought together top talent in London's digital advertising industry to celebrate female achievements in creativity, and showed that there is growing appeal for the organization, and...
So I was listening to the Today programme this morning and the first item of the sports news was BMW’s exit from Formula One after 10 years of involvement. As I’m not overly interested in the sport, if you can call it that, I didn’t think much more of it and it seemed to make sense seeing as the team...
We all have preferences in art, and one man's Picasso is another man's Tracy Emin, so it's nice that BMW went out on a limb to make art the focus of their recent campaign for the Z4. For those too idle to click the link, it features the boy-racer-mobile driving around a large blank canvas...
I received a mailing from Volvo yesterday. The envelope promised "Every new Volvo glovebox comes with one important extra". Open up and I discovered a blank Visitors Booklet (sic), the concept being (I guess) that friends and family will be so impressed that they will leave notes about the...
So I've read this morning that the US think that Barack Obama is more like Google, and that John McCain is more like AOL . So what does this say about these brands? It's good news for Obama, as Google is no young pretender to the throne. Some would say it is the throne. And what about AOL? Is...
The more I delve into the world of ad-funded programming and branded content the more examples I see of brands missing the point. On line and mobile communities are only going to watch branded content if it brings some real value to them. For content to be valuable it either has to be about a subject...
