I cheered this morning when I read that the Broadband Measurement Working Group are developing standards for measuring viewing of online video. This is going to be a huge boost for everyone working in the online video industry as advertisers will be able to feel more confident about putting money behind...
Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian...
Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a selling job...based on NOTHING! The suits come to Social Media. Now...
Pigs might fly! Wow are the powers that be in the Television broadcast industry, regressing? It is sad to witness the delight they evidence when some totally meaningless research comes out reflecting, or rather appearing to, confirm increased TV viewing and, more importantly, increases in the number...
Oh dear. Five are upset with a media analysis that I wrote in last week's mag. In a letter they have produced lots of figures that counter the argument and the data that we published. There are some good points (see next week's Marketing to see it in full) but boasting that Five has managed to...
