Today is May 1st. The day that people dance around the maypole. Sometimes naked. And to celebrate we've decided to officially launch Campbell Lace (Beta.) We start the day with a big meeting with a big potential client. It's a fascinating project, and not the sort of thing a traditional agency...
Robert had a brilliant client at RKCR called Alison Copus. She was marketing director of Virgin Atlantic. Alison's best description of the task in hand - marketing Virgin - was 'We are building an airplane in flight.' In other words, Virgin were always in Beta. And at Campbell Lace Beta,...
If the British & Irish Lions were selected today not a single English player could be sure of his selection. And certainly any English player unable to break into our shambolic national team can probably go ahead and book his summer hols without to much worry of a Lions call up. So it is puzzling...
Planes are great places to learn something, and I’ve been on enough of them in recent weeks to have fathered an encyclopaedia of facts, figures and inane trivia. BA’s Business Life mag is a great source of news, views and interesting articles about entrepreneurs and how to get that extra edge in the...
For many of you frequent fliers out there this no doubt is old hat. For me, a happy surprise from a brand. Yesterday I got a nice mail pack announcing I was now a Silver member of the BA Executive Club . Whoo-hoo. It was an unexpected upgrade. Although I love me some miles, tracking how many I need for...
Final bit from the Future of Social Media Conference, Chris Davies, digital marketing manager from BA, was good on the challenges that new media marketers can face internally and he did with the world's (sometime) favourite airline. Bit of an update also on its new social media site (MetroTwin.com...
