Pret's claim that its sushi is fresh has been exposed as untrue by the Telegraph. Seems it’s flown in from Chile, 7000 miles away. Under regulations, they can de-freeze it and repackage it and call it fresh which make s a mockery of the term fresh. For a brand that relies on its values, fresh food...
July sees the completion of Aviva’s re-branding of Norwich Union, after several months of intensive marketing and advertising to help customers make the transition to the new brand identity. When the re-brand was first mentioned, many opposed the idea because the Norwich Union had such a strong legacy...
I heard this story about Hitler the other day. No, don’t worry. He’s not coming back. Although if he was around now, I’m sure he’d be saying it wasn’t really his fault and claiming a £5million a year pension. No, this concerns a man called Wilhelm Furtwangler, who was one of his advisers. Which is not...
Absolute Radio has allegedly shed nearly half a million listeners since changing from Virgin Radio. Aviva is spending even more ditching Norwich Union. Naming is a tricky business. It takes many years to embed a name in the public consciousness so any change is fraught with risk. The Royal Mail got their...
