Following on from my previous, less than enthusiastic post about outfit builders and their viability in online ecommerce, I came across this video which really got me excited: Yes it's clunky, and the production quality is poor, but if the guys behind this have managed to get a prototype working...
The distinction between what we label as "online" or "offline" is becoming increasingly blurred: Mobile devices that are location aware and easily link what you are doing to the web at all times; Amazon's iPhone app that identifies camera phone photos with product information...
