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Andy Murray to boost UK economy by £400m in 2009

A press release from Barclays today carried the headline: 'Murray to boost UK economy by £400m in 2009'. This is clearly nonsense and makes me wonder if my savings would be safer elsewhere. However, the report does show the remarkable value of the UKs number 1 tennis player, which on further...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 14 Sep 2009

Game, Set and Match

Congrats to Roger Federer on winning the Wimbledon men’s singles crown on Sunday. That this is his 15 th Grand Slam title is a remarkable achievement. I swear the man is a tennis machine. And he’s only 27! Quite astounding. Of course conspicuously absent from Federer’s epic final against the über cool...
Posted to DM, Data and Beyond (Weblog) by Mark Roy on 08 Jul 2009

As if the British economy weren’t in a bad enough state already…

The folk behind the brilliant online game Stick Cricket have now lauched Sticket Tennis - and have helpfully calculated that if it continues to grow at its current rate it could cost British employers £75m in wasted wages. Stick Cricket became a phenomenon in the summer of 2005 as office workers around...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 24 Apr 2009

A real sports personality of the year, please

In 2004, Olympic champion cyclists Chris Hoy and Bradley Wiggins were sat at in cheap seat watching BBC Sports Personality of the Year arching their necks to get a look at the winners. While 10 minutes were dedicated to the deceased race horse Red Rum, the Olympians were not afforded a single mention...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 03 Oct 2008

Murray's PR makeover

Well pull my sweatbands off and throw them to the crowd, when I wrote the blog below yesterday about Stuart Higgins's work with Andy Murray I had no idea he’d got as far as the union jack shot on the front of the sun – the holy PR grail for all aspiring Scottish, sorry I mean British athletes. Let...
Posted to digital pr insight (Weblog) by ROSS FURLONG on 01 Jul 2008

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