So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy of rejecting affiliate commissions for sales generated through social media , specifically Twitter, in part due to a clause that requires sales to be generated from the domain listed in the Associate...
Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life support’ in some vapid online guise? Obviously Dixons has pulled off a comeback with their controversial John Lewis baiting camaign and Woollies have got a new one in the offing. But can the brand...
So, Amazon won't pay commission to affiliates who use links within Twitter to drive traffic. Is this fair? Is their policy right? There are many different ways of looking at this problem. Let's take a look at Amazon's position. They are paying commission to affiliates who drive new customers...
With the release of the government's Digital Britain report this week, it comes at a timely juncture in the industry of public relations, where new technology tools are increasingly being used for communications campaigns, far more than in past years. While the main highlights of the report address...
If e-readers are going to be the future for newspapers (as some hope) then there's plenty of work left to do as the latest version of the Amazon Kindle e-reader doesn't score well. The Amazon Kindle DX is bigger, heavier and more expensive than the Kindle 2. The original Kindle is aimed at book...
Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid search is a good example of what brands should be doing during the recession. Analysing all channels in depth, even those which are traditionally accepted as the most efficient and strongest performing...
At last. Some common sense about the so-called enfant terribles of behavioural targeting, Phorm, and from the mouth of a client to give it added credibility. John Lewis Direct's head of web selling told an Institute of Direct Marketing event last night that Phorm's model is "good" and...
Brands that have been opting out of the social networking craze should take notice of the situation Amazon.com found itself in over the Easter holiday weekend, when authors of gay and erotic literature took to Twitter to instantly raise awareness that the online bookseller had dropped titles with "adult"...
