I've long contended that social media is a vital part of the marketing mix and that the analysis of social commentary has fundamentally changed marketings function. When any communication is put in the market it will be discussed somewhere on line. The marketing message is no longer fully under the...
Alterian held its annual partner day last week, attended by nearly 100 senior executives of 45 of the UK's top marketing agencies and service providers. The likes of Rapp, Targetbase, Occam, GB Group, Dataforce and Experian were all in attendance. The big draw? Dave Frankland from Forrester Research...
