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Eat your chips, or you’ll never get big and fat when you grow up!

Unlike the UK, which has pretty strict guidelines on advertising junk food to kids, If you ever wondered why so many young Americans are spotty, overweight, and just generally a pain in the arse... Listen up... We are to blame. And no, I'm not talking about us as parents (well, maybe to a certain...
Posted to MadScam (Weblog) by George Parker on 17 Nov 2009

Your bank really, truly, madly, wants to make you happy!

My last couple of posts have been about US health care and drug advertising, a huge cash cow for American agencies, and one that seems to be completely out of control as far as any kind of meaningful regulatory action is concerned. The other sector of the American economy that has obviously been taking...
Posted to MadScam (Weblog) by George Parker on 27 Oct 2009

More on US Health Care!

One of the comments on my last post implied that people who work in advertising shouldn’t be too fussy when it comes to deciding whether or not they wanted to work on certain kinds of accounts… ‘Cos they pay your wages! This drove to write a comment in reply, which I then decided to turn into a post...
Posted to MadScam (Weblog) by George Parker on 22 Oct 2009

Hooked on Drugs!

For many years Madison Avenue pigged out at the trough of tobacco advertising. Back in the Mad Men days, cigarettes, booze and car accounts paid for many a Westchester mansion, country club fees and the odd boat or two. But with the ever tightening restrictions on tobacco and booze advertising things...
Posted to MadScam (Weblog) by George Parker on 22 Oct 2009

Wow… How the mighty have fallen, only to get up, then fall again.

When I first worked on the Dell account, back in San Francisco, in the early eighties, they were severely kicking everyone else's arse. Not only did they offer a superior product for a superior price… They overlaid this great sales model with the kind of service which guaranteed, not just that the...
Posted to MadScam (Weblog) by George Parker on 22 Sep 2009

Old celebrities never die, they simply appear in bad TV spots!

With the news today in the US that the latest Burger King gross out campaign from the frat boys in Boulder is once again relying on the use of celebrities to push stuff that will probably kill you, only serves to make me once again wonder if this stuff really works. The new Burger King effort has has...
Posted to MadScam (Weblog) by George Parker on 08 Sep 2009

It isn’t about reach, it’s about rejection!

In case you hadn’t realized it, I am a multi-tasking, uber-achieving prince of the blogosphere… Meaning that apart from writing this occasional blog for BrandRepublic, I also write a US blog, and manage to bore the *** out of people with various articles and books. The rest of the time I drink, smoke...
Posted to MadScam (Weblog) by George Parker on 14 Aug 2009

I am not a drug addict… How dare you Sir… But I do, however, advertise drugs!

Anyone who’s ever lived over here for any extended amount of time has to wonder why the American public is brainwashed to the extent that they actually believe they have the best healthcare system in the world… Even though a quarter of the population has zero health insurance, and the vast majority who...
Posted to MadScam (Weblog) by George Parker on 01 Aug 2009

Why Big Dumb Agencies will continue to get dumber!

Coincidental with my recent BrandRepublic piece of the 22nd , talking about the tenth anniversary of David Ogilvy’s death, I have also been doing a series of posts on my US blog, AdScam, about an upcoming number of layoffs at Ogilvy’s New York Office which are expected to happen in the next week or so...
Posted to MadScam (Weblog) by George Parker on 26 Jul 2009

Holding company executives feel your pain!

In a further sign of how bad things are getting over here, BBDO Detroit is granting its 450 staff a four week furlough… Which is Capitalism Speak for four weeks off, without pay. As one commentator put it… “BBDO staffers might want to ask themselves, is getting a European-style four weeks vacation this...
Posted to MadScam (Weblog) by George Parker on 16 Jun 2009

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