I spend around 15 minutes every month down at the recycling bins in Sainsbury’s car park in Richmond. It’s be a lot less frequent if I wasn’t throwing away a load of the Sunday Times I don’t read. Regular news – forget it – rather get it from the BBC Sport – too much footy and again rather hear what...
I often wonder how many 'virals' have been viewed by real people. I'm not talking about those figures that may have been faked by bots and all that underhandedness, but people outside of the industry we all have the privilege of working in. Ok, I know we are real people that consume so our...
After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump. I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really work as a sustainable model across a brand's...
As I've previously mentioned I'm not a big fan of face-on-face. This is perhaps just me, I don't get it, why would I bother. I don't like things not making much sense within their own world - however much fantasy is involved; I also still doubt how many people have direct to camera images...
Channel 4’s departing chief executive Andy Duncan has no plans to go quietly at the end of this year, as proved by last week’s announcement of a ground-breaking content tie-up between the broadcaster and YouTube . By the time Duncan is carrying the last of his belongings from the shiny building in Victoria...
Even with the perceived turnaround in the global economy, we are all aware that the global recession has caused, and continues to cause, seismic shifts in the advertising and marketing industry, precipitating the need for rapid change. One area being impacted by the combined forces of recessionary pressures...
I was at MIPCOM last week and talking to the great and good of the TV industry got me thinking will the internet replace TV or does TV just need to adapt. For 50 years, the TV industry has delivered content and generated revenue effortlessly along the way. But technology is in danger of pulling its plug...
I run some very niche TV shows on a minority satellite TV channel, and getting the right kind of advertising and sponsorship has always been an issue. I had a really interesting session last week with a very experienced, knowledgable and smart ad media man, who was kind enough to give me an hour of his...
