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#worldview - snapshot of the Indian advertising industry

India is one of the most important economies in the world. This was true during the boom times, and is even more so now, with the rest of the World mired in the worst recession since 1930. The growth rates that India has experienced in the first half of 2009, during the worst phase of the global slowdown...
Posted to worldview (Weblog) by Nick Allen on 05 Aug 2009

The #worldview project - an introduction

One of the great things about redundancy is that it forces you to open your eyes and see more of the world around you. New opportunities present themselves, and silver linings float in on apparently grey storm clouds. The opportunity that I now find myself exploring is that of roving global reporter...
Posted to worldview (Weblog) by Nick Allen on 29 Apr 2009

Does advertising increasingly feel like it’s made for somebody else?

When you see an ad nowadays, how often do you think, "That's aimed at me or someone like me"? Mass media advertising works best when it gets people talking; when it drops brands and their ideas into our culture so they became a part of our everyday lives. But, can you drop brands in culture...

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