Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?
The main skill in advertising is creative thinking, is that all that matters? (in regards to design skills)
Are design skills needed for a creative, or will a stick man sketch do?
Does this differ from larger agencies to smaller agencies?
Has the credit crunch effected this?
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
I feel like a criminal doing this, but will do it all the same. Below is a link to an article on my blog that is important not for me, but for one of us, a hugely talented copywriter who is facing a challenge that few of us in our warm, cosseted offices would imagine. Please read and react. My sincere...
I am currently looking for a sponsor for a new television show which airs on ITVs Men & Motors from the 1st Dec 08 and then on ITV4 at the start of the new year. The show is called "Classic Gear" and more info can be seen on www.classicgear.tv - as this is a last chance to get this sponsored...
Our Account Management grad year were given the brief to create a viral for this year's grad scheme. I think this is a pretty good effort considering we had to hold down a day job at the same time...oh and the fact that we had no budget! It was a pretty good excuse to run riot around the office and...
Culture secretary Andy Burnham, IPA president and M&C Saatchi Europe chairman Moray MacLennan and Lord Maurice Saatchi in conversation. The picture is one of a series presented in this gallery by Brand Republic to record the Creative Britain in Golden Square event organised by the IPA on September...
Lord Maurice Saatchi delivering a speech on creativity, in which he said: "We are victims of a drug administered by God to all humans. As people grow older, they grow more disillusioned ... The only known antidote to the drug of disillusionment is creativity."
Lord Maurice Saatchi delivering a speech on creativity to an audience of adland figures, beginning: "Today, hundreds of students from all over Britain will converge on Golden Square in London to learn about 'creativity in business. On one side of the Square, advertising. On that side, the movies...
