is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Our Account Management grad year were given the brief to create a viral for this year's grad scheme. I think this is a pretty good effort considering we had to hold down a day job at the same time...oh and the fact that we had no budget! It was a pretty good excuse to run riot around the office and...
Of Advertising and Marketing as we know it! The most dramatic and disturbing period in modern media history is clearly present, perhaps actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing and advertising consultants must adapt to a fundamentally...
John, The title of my book, “Television killed advertising” is not to suggest that TV advertising is completely worthless but to draw attention to the damage that an over reliance on TV advertising has caused the advertising industry. Coupled with the inevitable decline in the effectiveness of television...
